More than denim, jeanswear is a cultural movement, representing a way of dressing that’s timeless, effortless, and always in style.  We blend time-honoured craft, technical innovation, and elevated design to reinvent this classic approach to dressing for life in the 21st Century.

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Performance Flannel Button Down - Heather Grey

$129

PurePima Only Tee - White

$55
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Performance Flannel Quarter Zip - Heather Peat

$119
NEW

Performance Flannel Button Down - Heather Peat Plaid

$129

PurePima Only Tee - Black

$55

More than denim, jeanswear is a cultural movement, representing a way of dressing that’s timeless, effortless, and always in style.  We blend time-honoured craft, technical innovation, and elevated design to reinvent this classic approach to dressing for life in the 21st Century.