OUR STORY

A category of stretch performance denim and lifestyle apparel crafted from plants and recycled materials. Designed for “doers” to move comfortably from bikelane to boardroom to an evening out, all in a single pair of pants.

HOW IT STARTED

After decades in the jeanswear business our founder traded in his car for a bike to adopt a healthier active lifestyle. Unable to find a pair of pants with stretch to handle a commute and polish for a day of meetings, the need for performance denim emerged.

Putting on a pair of DUER’s casts a vote for slow fashion, more adventure and plant-based apparel.

HOW WE ARE DIFFERENT