DUER produces quality, ethically produced clothing focused on versatility, so you can do more with less clothing. We choose to work with partners based on their commitment to environmental and social responsibility. Our selection process is rigorous, and we only work with a small group of businesses that are invested in DUER and our mission.

As DUER continues to grow, we are committed to growing sustainably thanks to these partners and our own continued investments in technology.


TENCEL is a Eucalyptus-derived fibre that offers a new standard of sustainability and comfort. Made in a high resource efficiency closed loop process, originating from renewable Eucalyptus wood pulp (from certified and controlled sources), TENCEL is certifiably compostable and biodegradable.

The fibres are made in a solvent-spinning process that recycles water and reuses the solvent at a recovery rate of more than 99%.

Our Performance Denim fabric is manufactured at a premium denim mill partner in Pakistan, a recognized leader in technology and sustainability. This mill holds the following certifications, along with many others:

WRAP — Worldwide Responsible Accredited Production
BSCI — Business Social Compliance Initiative
Oeko — Tex Standard - 100


Our first and primary production partner is our wholly owned production facility in Lahore, Pakistan. This is where we produce our Performance Denim and No Sweat lines. The DUER founders knew a manufacturing partner was crucial to maintain the quality and ethical standards they envisioned for the brand.

They purchased this small denim factory so that the business could thrive thanks to the denim expertise of Pakistan, and in the loving hands of a small group of full-time, professional salaried employees.

We’re committed to growing responsibly, and thanks to this tight knit relationship with our facility in Lahore, we ensure these employees are treated fairly with the same opportunities and benefits as our Canadian employees.

Every little bit helps and even the smallest changes can have a big impact. We're working on moving towards more sustainable practices everyday. Here's a few things we're doing now:

  • We use reusable and recyclable shipping packages when you order your DUERs online.
  • We use reusable paper bags instead single use plastic bags in-store.
  • Recycled Denim Program. If you bring your old denim in-store we’ll donate it to local charities in need.
  • Over 50% of our employees cycle, walk or bus to work over driving.