A Decade of Doing
Ten years ago we started a revolution with the original Performance Denim.
Explore our Performance Jeanswear collection, celebrating a decade of
clothing built for doing.
Performance Denim
The first of its kind, Performance Denim is built with 360° stretch for unrestricted movement. By blending premium cotton with temperature-regulating and moisture-wicking fibres, and adding an antimicrobial finish, Performance Denim keeps you cool, comfortable, and ready for anything.
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Beyond Denim
Performance Denim was just the start. Over the years we’ve developed a complete wardrobe designed for active, everyday living. From No Sweat pants to Stretch Canvas jackets, every piece delivers the performance and comfort of activewear in timeless jeanswear-inspired styles you love to wear every day.
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Discover the Art of Performance Jeanswear
More than denim, jeanswear is a cultural movement, representing a way of dressing that’s classic, effortless, and always in style. Peek inside our process to see how we blend time-honoured craft, technical innovation, and elevated design to reinvent this timeless approach to style for the 21st Century.
Stretch Canvas
Originally designed for rugged work environments, traditional canvas is rough and rigid . Our revolutionary take on this workwear classic infuses durable canvas with stretch and lived-in softness, for utility-inspired styles that are unbelievably comfortable from the first wear.
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