The Natural Comfort of PurePima Fabric

Welcome to PurePima: A Blend of Nature and Performance

At Duer, we're committed to doing more with less, especially in clothing. This philosophy is embodied in our PurePima collection, a testament to our dedication to design, adventure, and community​​.

Introducing PurePima: A fabric that redefines performance for everyday activities. Crafted from 100% Pima Cotton, it's designed for those dissatisfied with synthetic alternatives. This natural, breathable fabric provides the perfect balance between comfort and coverage.

Why PurePima? It's all about the quality of Pima Cotton. Known for its long fibres, PurePima offers unmatched softness and durability. Its breathability surpasses synthetic fabrics, ensuring maximum comfort and performance in various conditions. Plus, its natural moisture-wicking properties aid in evaporation and cooling.

Durability and Maintenance: PurePima excels here too. Resistant to pilling, it maintains its smooth finish, ensuring your apparel looks great even after repeated use.

PurePima Collection: Our range includes stylish and comfortable options for both men and women.

  • Women's Collection: Ribbed Pima Mock Neck Tees, Ribbed Pima High Neck Tanks, and PurePima Dolman Tees (coming soon!)
  • Men's Collection: PurePima Only Tees and PurePima Vintage Pocket Tees (coming soon!)

Whether it's light exercise, a casual day out, or a more formal setting, PurePima adapts seamlessly to your lifestyle. More than just cotton, PurePima represents our commitment to quality, comfort, and versatility. It's not just an improvement; it's a complete reimagining of what your clothes can do for you. Experience the natural comfort and exceptional performance of PurePima today.


Q: What sets PurePima apart from regular cotton?

A: PurePima is made from 100% Pima Cotton, renowned for its long fibers, which offer superior softness, durability, and breathability compared to regular cotton. This makes it an excellent choice for both comfort and performance.

Q: Is PurePima suitable for sensitive skin?

A: Yes, PurePima's natural properties make it hypoallergenic and gentle on sensitive skin, providing comfort without irritation.

Q: Can PurePima clothing be machine washed?

A: Absolutely! PurePima garments are designed for easy care and can be machine washed, maintaining their quality and comfort over time.

Q: How does PurePima perform in different weather conditions?

A: Thanks to its breathability and moisture-wicking properties, PurePima is great in various climates. It keeps you cool and dry in warm weather and provides a comfortable, breathable layer in cooler conditions.

Q: What environmental benefits does PurePima offer?

A: PurePima, being a natural fabric, is a more sustainable choice compared to synthetic materials.

Explore the PurePima Collection

Sustainable Statement: Learn more about Duer's commitment to sustainability and how PurePima contributes to our goals.

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